You absolutely MUST read this post from Russo.
Richards did say that he wants Pouliot to play harder, be more competitive, more physical, go to the net more, yada, yada, yada.
What's funny is those of us who have watched Pouliot "develop" for years here have actually been impressed with the hard work we've seen from him lately. But Richards still wants more. He said he doesn't want an average, mediocre Pouliot. In other words, there's still more there to give, in Richards' opinion.