Wild Season ticket holders will no longer receive a book of tickets at their door step. Instead they will receive a digital card that can be swiped at the gate. The Wild will be the first pro franchise in the Twin Cities market to transition to the new technology.
"The time is right to make this transition," said Wild Chief Operating Officer Matt Majka in an interview with the Star Tribune. "Our fans have become accustomed to using the convenience of online and mobile technology in many other areas of their lives."
A seat locator receipt is printed at the gate once the card is swiped.
For those season ticket holders that love to spread the wealth, sharing your investment is now done through the "My Wild Account." You can print off the ticket stubs there or send the link to print in an email to your family and friends. Those that split the tickets among a group of people, multiple digital cards can be made.
The technology transition has some ticket holders love the nostalgia of the ticket stub:
@gilesferrell The sentimental "ticket stub keeper" in me just cried.— Gretchen Maslowski (@EskomoKisses) July 8, 2014
@gilesferrell just like ski resort season pass. Just wish a ticket printed online wasn't a logo-less cumbersome 8-1/2x11 piece of ugliness— Lynn Keller (@MNlady4WILD) July 8, 2014
The card will look and feel like any other ID or credit card. Here's what the Columbus Blue Jackets STH's use:
This is just one of the many upgrades that the Wild and the Xcel Energy Center is implementing to help improve the fan experience. That includes a brand spanking new HD center-hanging video board and upgraded ribbon boards that line the fascia of the suite and 200 levels.