Let me preface this by saying that I don't have kids. That being said, I don't get it. I don't understand the need for a marketing ploy like this, and I'm in marketing. This isn't a new franchise, it doesn't need to build a fanbase. It isn't having trouble selling tickets or merchandise. This just screams of something the Preds or Thrashers would do.
Nordy wears the number 18,001 and sports a mullet with a green "M" on his forehead.
According to his official "biography," Nordy was born in Eveleth and cut his teeth on the ponds and lakes throughout the Iron Range.
Okay folks, what do we think?