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"Becoming Wild" to Air on FSN Starting July 8th

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Know who this guy is? If not, you may want to watch.
Know who this guy is? If not, you may want to watch.

The Minnesota Wild and Fox Sports North have finally formally announced the series "Becoming Wild" will air starting this Friday at around 10:30PM. The first show will immediately follow "Twins Live," the Twins post game show on FSN. The series tells the story of the Wild Hockey Ops department throughout this offseason, including the Aeros playoff run, the draft, the hiring of Mike Yeo, and trades made thus far.

It should certainly be an interesting series, and according to Wild PR, all episodes will air on Wild.com after airing on FSN, so our readings outside the FSN range will still be able to see them.

Make the jump for clips and the full press release. Then let us know... will you be watching?

Episode One Trailer

Episode One Trailer Two

Episode One Trailer Three

Episode One Trailer Four

Episode One Trailer Five

Episode One Trailer Six


Episode One Trailer Seven


Full Press Release

"BECOMING WILD" PRESENTED BY TOYOTA DEBUTS ON FOX SPORTS NORTH JULY 8

SHOW TAKES FANS BEHIND-THE-SCENES WITH MINNESOTA

WILD HOCKEY OPERATIONS STAFF AS IT PREPARES FOR 2011-12 SEASON

SAINT PAUL/MINNEAPOLIS, Minn. - The National Hockey League's (NHL) Minnesota Wild today announced the premier of "Becoming Wild" presented by Toyota, Official Vehicle of the Minnesota Wild, will air on FOX Sports North on Friday, July 8 immediately following the Twins vs. White Sox game at approximately 10:30 p.m. "Becoming Wild" is being produced by the Wild and Olson.

"Becoming Wild" follows the Minnesota Wild hockey operations department with behind-the-scenes coverage of perhaps the busiest off-season in franchise history. From the excitement of the Houston Aeros' Calder Cup playoff run and hiring of Head Coach Mike Yeo, through the preparation and drama of the 2011 NHL Entry Draft weekend and training camp, fans will see the Wild build its roster for the 2011-12 season and beyond.

"We are proud to unveil "Becoming Wild" thanks to the great support from Toyota, FOX Sports North and Olson," said John Maher, Wild Vice President of Brand Management. "The show is a must-see for Wild fans as it provides incredible access to our team as it prepares for the 2011-12 campaign."


Toyota and the Twin Cities Area Toyota Dealers have been long-time partners of the Minnesota Wild organization and proud supporters of The State of Hockey. "We are excited to be a part of this new venture as the Official Vehicle of the Minnesota Wild, and are looking forward to a successful season with the team," said Shawn Caso, Regional Merchandising Manager for Toyota Motor Sales, U.S.A., Inc.'s Chicago sales office.

The first episode of "Becoming Wild" follows the Houston Aeros, including some key Wild prospects, during their quest for the Calder Cup in the American Hockey League playoffs, as they develop as a team, and ultimately, become players who know what it takes to win. A total of six episodes are scheduled to air on FOX Sports North. The first air dates of the additional five episodes are as follows: episode two on July 22, episode three on Aug. 5, episode four on Aug. 19, episode five on Sept. 9 and episode six on Sept. 30. Each episode will also be replayed on Friday and Tuesday nights between episodes. For more information on "Becoming Wild" and for exclusive content from the program, please visit www.wild.com.

FOX Sports North reaches more than 2 million homes throughout Minnesota, Wisconsin, Iowa and North and South Dakota and telecasts nearly 2,600 hours of locally produced programming per year. The Emmy Award-winning regional sports network provides comprehensive coverage of the NBA's Minnesota Timberwolves, MLB's Minnesota Twins, the NHL's Minnesota Wild, the NFL's Minnesota Vikings, the WNBA's Minnesota Lynx as well as University of Minnesota athletic events.

Olson is one of the top 10 independent, full-service agencies in North America. The more than 400-person-strong agency is dedicated to building and activating brand communities for some of the world's most respected brands, including Target, MillerCoors, PepsiCo, Amtrak, Wrigley and General Mills. Holistic by design, Olson weaves brand anthropology and strategy, advertising, social engagement, interactive, mobile, design, PR, experiential and 1:1 into a single brand connection fabric; and aims to be the leading brand connection agency in the world.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com.

-- WILD --