Last Sunday was one of those sleepy, too-hot days around the midwest. Add to that the August-induced malaise around the NHL and I wouldn’t blame you if the Wild's re-signing of Brett Bulmer didn’t get your attention. It’s a limited contract at one year, and as the Star Tribune’s Michael Russo notes Bulmer "has a lot to prove." It’s not exciting news, but it’s news.
I won’t claim here that Bulmer’s signing is revolutionary for the Wild, and I won’t pretend like we should expect great things from him going forward, because I honestly don’t expect much. Given Bulmer’s history of injuries, his ability to indiscriminately get under the skin of, opponents, coaches, and teammates, he’s looking more and more like a project that just won’t work out. So the one year extension is a bit surprising, but it’s also a low-risk deal that gives the team some flexibility in Iowa at a time when the squad in St. Paul is Backstrom’ed into a corner by unmovable contracts.
On the surface, that’s what the Brett Bulmer signing is: a low-risk extension on a player with a lot of downside and a lot of work to do. But the move also gives us a chance to look at what reclamation projects can turn into. Most of the players on this list are well outside the range of what we should expect from Bulmer, but they’re a good reminder that being "un-coachable," being a "bad fit," and having a down year or two early in a player’s career aren’t always predictive of their future in the league.
Drafted 5th overall by the Boston Bruins at the 2006 NHL Entry Draft, Phil Kessel is a strange combination in the modern NHL. On the one hand, he’s apparently"doughy," a coach killer, and also may or may not have eaten hot dogs in his life.
On the other hand, he’s a more prolific goal scorer in the NHL than you or I, and all but six players in the NHL since the beginning of the 2008-09 season. So what gives? Even before the recent public, not-completely-overblown fan and media frenzy around Kessel’s play and attitude, the Boston Bruins sank their teeth into one of the University of Minnesota’s most successful NHL products. Before it was cool in Toronto to knock Kessel’s diet or attitude, fans in the Boston media dug into the emerging scorer for inconsistencies on the ice and his failure to deliver on expectations they, not he, set.
Nevertheless, given a chance to mature in a different market (albeit one which still soured on him around the five year mark probably because 1967 is a thing), Kessel grew into an elite scorer who, despite losing value over the preceding years, commanded a high price on the trade market. Phil Kessel is a player who still has a mountain of untapped potential, but, in the end, it’s the fans who have set their own expectations on his shoulders. The development of Kessel into an elite-level scorer in the NHL is not by chance or by accident – it’s the product of coaching
It was maybe the hardest I’ve ever cringed at the self-parody of the NHL, but when Phil Kessel was traded for Tyler Seguin at the 2015 NHL All-Star Draft, I think we all understood a little too well the layering of the symbolism and the weirdly-prophetic move Teams Foligno and Toews had made. The All-Star trade followed both players leaving Boston for greener sweaters and leafier pastures (sorry), and mirrored the trade that brought Seguin to Boston in the first place. Since the moment he was picked 2nd overall in the 2010 NHL Entry Draft by the Boston Bruins (a pick that, dear-sweet-gods-of-poetic-justice came to the Bruins in the Kessel trade), Seguin’s nerves, his behavior off the ice, and his sinister underperformance were the source of endless criticism in Boston.
Cut to the 2014-15 season and Seguin is one half of the best buddy cop show in the NHL and among the league’s elite scorers. Largely, Seguin’s emergence is the product of a cast of complementary players like Jamie Benn, expectations of growth rather than results, and a chance to step up and be a leader.
For some young players, maturation comes naturally. For others, the combination of innate skill and extreme youth leads some players to simply crack under the pressure and either underperform or act out in unpleasant ways. The stress of problem children on both their fanbase and the organization pushes many of these players to their limit. But sometimes it’s realizing that the end of the line is near that forces players like Kessel, Seguin, and even someone like Jakub Voracek whom under-performed early in their careers to realize their potential.
Maybe it’s obvious that there are virtually no circumstances in which Bulmer develops into a player of this caliber. We’ve already seen some of Bulmer’s (lack of) production at the NHL level. In 9 games with the Wild in the 2011-12 season, he produced 3 assists. In 5 games during the 2013-14 season, he put up 0 points and 2 PIMs. Not exactly a large sample, but that’s the point here. Bulmer’s career with the Wild organization has seen him bounce back and forth between the WHL, the AHL, and the NHL, which suggests attitude problems, conditioning problems, or some combination of the two. So, short of surgically-replacing his arms, legs, and everything else required to play hockey at an elite level, Bulmer can’t hope to turn into a Seguin or a Kessel. Fortunately, the Wild in recent years have become an island of misfit toys and give us two great examples of what can happen when a problem child sees the light.
Drafted 5th overall in the 2010 NHL Entry Draft, Nino Niederreiter bounced around Garth Snow’s cupboard for three years to varying degrees of success and misuse. Niederreiter’s usage during those years became a sticking point with the strong right winger, and his honesty about that fact didn’t endear him to the fanbase. In the end, Niederreiter wound up with the Wild as a part of a deal that sent the New York Islanders a third round pick and 1840’s river fur trader Cal Clutterbuck. Since that point, Niederreiter has grown alongside a strong core of young players and behind a slew of good-character, hard-working veterans. In a new atmosphere and trusted with a growing spot on the roster, Niederreiter’s play has impressed fans and gotten him back on track with where his 2010 draft scouting report placed him.
Until now, we’ve looked only at players who have been problems for their teams because expectations were set so high by their draft position. We’ve also only talked about players who came to their new teams via trade. However, Bulmer’s situation could have easily gone another way. In 2010, Jared Spurgeon wasn’t offered a contract by the (you guessed it) Islanders, leading him to accept an invite to the Wild’s camp and ultimately to the roster spot he holds today. In the time since his trade, Spurgeon has defied the criticisms which cost him his spot with the Islanders and has found himself looking at a sizable extension a few years from now. Part of his development over the past seasons has certainly been due to his dedication to conditioning and personal development, but another large part is likely due to the opportunity afforded to him by the Wild’s system and the chemistry he has developed with linemate Marco Scandella.
In both Niederreiter's and Spurgeon’s cases, a change of scenery and proper usage have given them the opportunities they have needed to develop. However, their paths to these opportunities couldn’t be more distinct. Sometimes players and teams just aren’t good fits for one another. For Spurgeon, the right fit has been with the Wild and not the Islanders. The question for Bulmer, then, is whether holding onto him will help or hinder his growth as a player. Fortunately, given the structure and term of Bulmer’s contract, the answer to this question won’t be costly for either side.
In the end, with players like Kessel, Seguin, and even Spurgeon and Niederreiter, it's hard to not keep a guy who's under team control and see what happens. For guys like Kessel, who’s entering his tenth year in the NHL, it’s nearly impossible to shake the impression that his weight and conditioning have prevented him from hitting 50-goal seasons instead of 30. For Seguin, the Stars acquired a risk but managed their expectations and have benefitted from understanding the developmental needs of young players. With both Spurgeon and Niederreiter, whose relationships with the Islanders soured in ways detrimental to both the players and the teams, the change of scenery gave them a chance to grow again in limited, almost-anonymous roles with their new teams. That’s the beauty of the deal for both Bulmer and the Wild. The team gets one last look at a guy who so far has shown small flashes of potential, and Bulmer gets a wake-up contract that could bring him into the fold.
The league is loaded with problem children like Nail Yakupov and Evander Kane who, often through their own dealings with teammates and the media, leave fans wanting for something more or something different. Sometimes what’s needed for these players is a chance to play in front of different fans. With 14 NHL games under his belt, the Wild fanbase has little exposure to Bulmer and probably not enough to have soured on him yet. In that sense, Bulmer’s development doesn’t seem to be stifled by an overabundance of fan attention or high expectations. With so many of the NHL’s problem children, we need to ask whether our expectations or their performance are what’s leaving us disappointed. The expectations have never been all that high for a player projected to be Cal Clutterbuck with hands. With the contract Bulmer signed yesterday, it’s a chance for him to prove his worth as a player and for fans to really meet him for the first time and build reasonable expectations for his success. That’s a rare thing in any professional sport, a second chance to succeed with limited expectations. As we’ve seen in other cases across the league, sometimes that’s just what a player needs.