Wild unveil new helmet sponsor

Just 36 hours before the Minnesota Wild start their season, the team has announced what company’s logo will be on the side of their helmet for the next few years.

The Wild will be having the Toyota Motors logo on both their home and road helmets, with the latter opting for a red emblem and the former, white. Toyota is also the official automotive sponsor of the team, and has been since 2006, so there was a natural and existing connection there.

Compared to last year’s Xcel Energy decals, this will certainly be more visible and potentially noticeable on the ice, with the solid block of color for both helmets. Whether or not that truly matters is up to personal preference, but with jersey advertisements coming in — and the Washington Capitals already having them this season — we might as well get used to more prominent logos displayed on our favorite hockey club’s uniforms.

The Wild open their season against the Anaheim Ducks at the Honda Center on Friday; puck drop is at 9:00 p.m.